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Threads – New to ICU’s Internet Profile Reports


What is Threads?


Threads is a new app from Meta, the parent company of Facebook, Instagram, and WhatsApp, released last month that largely mimics Twitter, featuring a feed of mostly text posts, however, photos and videos can also be uploaded. Also like Twitter, users can reply to, repost, and quote other users’ Threads posts. As with other platforms, accounts can be public or private.


How Users Sign Up


According to an article by Clare Duffy of CNN, “Users sign up through their Instagram accounts and keep the same username, password and account name, although they can edit their bio to be unique to Threads. Users can also import the list of accounts they follow directly from Instagram, making it super easy to get up and running on the app.”


However, we think the following is a bit concerning and may be a turn-off to potential users:


Duffy writes, “But it’s not quite so easy to leave Threads. While users can temporarily deactivate their profiles via the settings section on the app, the company says in its privacy policy that ‘your Threads profile can only be deleted by deleting your Instagram account.’ Some users have also raised concerns about the amount of data that the Threads, like Instagram, can collect about users, including location, contacts, search history, browsing history, contact info and more, according to the Apple App Store.”


Users


Threads gained traction quickly, as its first week since launch boasted 100 million sign ups. The retention of those users remains to be seen.


As always, ICU Investigations adapts and evolves with the ever-changing world of the internet and social media. Be on the lookout for our addition to Threads in our Internet Profile Reports!


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