Threads – New to ICU’s Internet Profile Reports
What is Threads?
Threads is a new app from Meta, the parent company of Facebook, Instagram, and WhatsApp, released last month that largely mimics Twitter, featuring a feed of mostly text posts, however, photos and videos can also be uploaded. Also like Twitter, users can reply to, repost, and quote other users’ Threads posts. As with other platforms, accounts can be public or private.
How Users Sign Up
According to an article by Clare Duffy of CNN, “Users sign up through their Instagram accounts and keep the same username, password and account name, although they can edit their bio to be unique to Threads. Users can also import the list of accounts they follow directly from Instagram, making it super easy to get up and running on the app.”
However, we think the following is a bit concerning and may be a turn-off to potential users:
Threads gained traction quickly, as its first week since launch boasted 100 million sign ups. The retention of those users remains to be seen.
As always, ICU Investigations adapts and evolves with the ever-changing world of the internet and social media. Be on the lookout for our addition to Threads in our Internet Profile Reports!