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  • Dean Smith

Introduction to Tools that Monitor Social Media Activity by Location

In addition to our standard procedures for collecting social media data and accounts, we have the ability to utilize keywords and hashtags for searching purposes, but they can only take us so far. In order to get the full social structure of an event or a geographic area surrounding a subject’s residence, we have the ability to use location-based social media monitoring tools to fill in the gaps.

Location-based social media monitoring tools gather geo-tagged content from several sources, such as Twitter, Instagram, YouTube, Flickr, Picasa, etc., and allow you to access the posts by entering or searching a geographical area. Some are fee-based, others free. Some are mobile applications, and others computer-based, but all are surely useful.

Location-based social media monitoring tools collect data in real-time, and they capture posts that may have otherwise been overlooked if keywords or hashtags weren’t present. These tools are perfect outlets to visualize what is actually happening in a geographical area, whether big or small.

Furthermore, the applications for location-based social media monitoring tools are endless: Investigators, law enforcement, government, public safety, media, marketers, retail, hospitality, airports, universities, even personal use to monitor your kids, among an infinite number of other organizations and industries, can benefit from implementing the tools.

For the investigative and claims industries, our application of the tools gives us an inside look at the life of a claimant (as long as geo-tagged content isn’t blocked). For example, our investigators have the ability to monitor a mobile application with the exact functions listed above. They can determine whether or not an individual is “tweeting” inside their home, where they plan on going, or what they might be doing at any given moment.

Overall, the technology available to the investigator is excellent to confirm information developed on the subject while on site, which can ultimately save the client money.

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